First Swimwear Brand to Foray into the “See Now, Buy Now” Movement at Miami Swim Week
Sunday, July 23rd, 10:30PM at the W South Beach
Indah Clothing will rock the runway this Miami Swim Week on Sunday July 23rdat 10:30 PM at the W South Beach Vintro Tent. Indah, meaning “beautiful” in Indonesian, is an eco-friendly brand based in Bali known for its bold, inventive, and alluring collections. The brand has been a longtime favorite of celebrities and digital influencers such as Chrissy Teigen, Gigi Hadid, Kylie Jenner, Rocky Barnes, Alexis Ren, and Hailey Baldwin, and has been featured in prominent publications including Vogue, Cosmopolitan, Elle, Marie Claire,Refinery29, and Sports Illustrated.
“We are looking to incorporate fashion and fun in this show as we go beyond showcasing swimwear and delve into festival wear and party dresses,” said designer Libby DeSantis. “This is an exciting opportunity for us to showcase our favorite looks from a variety of projects.”
In this spirit of Indonesian beauty, expect to see Indah’s defining aesthetic on the runway as Bohemian flair meets vintage Vogue. “Through our colors and prints this collection will allow you to find yourself in Ibiza in 1977 with a flower in your hair and a cocktail in your hand,” continued DeSantis. Forever a free spirit, DeSantis’ designs will feature exotic influences from both her home in Bali as well as inspiration from her travels around the world.
This year INDAH will be the first swimwear brand to make its foray into the “see now, buy now” movement. A 12-piece boho chic capsule collection shown on the runway will be live streamed on their social media channels (@indahclothing), and will be available to purchase online immediately after the show on their website: www.indahclothing.com.
About Indah Clothing:
Indah is a dream factory. Some days it is a sacred space and others it is a dance floor. Indah is remarkably known for their daring, sexy swimwear, and bohemian luxe ready-to-wear collections. Indah is made by hand and created with love and designed by Libby DeSantis. Indah was made to create beauty and innovation in the art of simplicity. Everything produced by Indah is done in house – and everyone in our house is treated with respect and paid fairly for their efforts. Indah is a platform for change, building their very own eco friendly Batik factory that is already setting a new standard on the Island. Indah is also committed to giving back; each collection is tied to a charity by one of its beautiful handmade prints.
For more information about Indah Clothing, please visit http://indahclothing.com and onInstagram, Pinterest, & Twitter (@IndahClothing).